Free
$0
For checking one site now and then.
- Every report, workflow and smart filter
- Whole site or one folder
- Google sign-in or file upload
- CSV export and printable report
- Analysis runs in your browser
Ask Search Console what to fix next, in plain English.
Unstop SEO turns your Google Search Console data into a ranked list of fixes — titles to rewrite, searches close to page one, pages losing clicks, answers AI is taking — with an honest estimate of the clicks each could add.
- Read-only Google access
- Your data stays in your browser
- Works with the Excel export too
Search Console tells you what happened. It doesn't tell you what to do next.
The Performance report is thousands of rows. Finding the ten that matter means exports, pivot tables and regex filters, every month.
Unstop SEO reads the same data and does that work for you: it separates branded searches from real SEO traffic, compares every search with what its position usually earns on your own site, and ranks the gaps by clicks per month.
What you get
A to-do list ranked by clicks, with honest ranges
Every recommendation comes with a low–high estimate of clicks per month. Estimates use your own site's click rates where there's enough data, count each search once, and flag searches where an answer box is probably taking the click — so you don't chase numbers that won't come.
Action plan sample site
One-click workflows instead of filters and formulas
Pick an outcome — quick wins, traffic declines, question searches, internal-link targets, a printable report — and run it. Each workflow tells you what data it needs, which thresholds it uses and what you'll get. Or type what you want in plain English and save it as your own workflow.
Workflows
Zoom into one folder or one page
Analyse just /blog/, /pricing or the section your team owns. Unstop SEO asks Google for that part of the site only, so every query, total and comparison is about your pages — and switch folders from the top bar without starting over.
example.comFolder: /blog/ Change
/pricing
AnalyseAdvice that knows a sitelink from a weak title
A category page shown under your brand results can look like it has a terrible click rate. Unstop SEO sets likely sitelinks and dashboard or account pages aside with the reason, instead of telling you to rewrite them — and lets you include any of them back with one click.
Set aside example
/careers
Top-level page at position 1.6 with 1.1% CTR on a site where 70% of query clicks are branded — probably shown as a sitelink.
Include/account/settings
URL looks like a dashboard, account or other utility page.
IncludeSee what's losing ground — even from an Excel export
Compare this period with the last and get every page and search that lost clicks, with the likely cause: lost rank, lost demand or lost click-through. Connect Search Console, or just upload an export made with Date › Compare, or two exports together.
Losing ground sample site
See where AI answers are taking your clicks.
When an AI Overview or answer box responds on the results page, you can rank #2 and still get almost no traffic. Unstop SEO flags those searches only when the evidence is there, finds the question- and prompt-shaped searches AI engines draw from, and gives a directional readiness score.
- Possible answer boxes
- Top-5 searches getting far fewer clicks than your site usually earns at that position, with enough impressions to be sure.
- Question and conversational searches
- The 7+ word, natural-language searches that mirror how people prompt ChatGPT and Gemini.
- Comparisons and freshness
- The formats AI engines prefer to cite: structured comparisons and recently updated pages.
Why not just use the Performance report?
| Search Console report | Spreadsheet by hand | Unstop SEO | |
|---|---|---|---|
| Branded searches separated | Manual regex filter | Yes, with work | Automatic, typos included |
| Ranked list of what to fix | No | Hours each month | In seconds |
| Clicks each fix could add | No | Your own formula | Low–high range, per month |
| Pages losing clicks, with the cause | Compare by eye | VLOOKUPs | Listed with likely cause |
| Your own pages competing | No | Pivot tables | Flagged as candidates |
| Ask in plain English | No | No | Yes |
| Analyse one folder or page | Page filter | Filter by hand | Yes, switch any time |
From sign-in to action plan in about a minute
Connect or upload
Sign in with Google for read-only access, or drop in the Excel export from Search Console. Pick the whole site or one folder.
Confirm your brand
We guess your brand names from your domain and spot common misspellings, so branded clicks don't hide real SEO performance.
Work the plan
Start with the top action, open the exact searches or pages behind it, export to CSV, or print the one-page report for your team.
Pricing
Everything is free while Unstop SEO is in early access. Paid plans add saved history, more properties and team features when they launch.
Pro
$19/ month
For in-house SEOs and site owners. Coming soon.
- Everything in Free
- Up to 10 properties
- Daily sync, history beyond Google's 16 months
- Weekly email of new opportunities
- GA4 conversions joined to pages
Agency
$49/ month
For teams managing client sites. Coming soon.
- Everything in Pro
- Unlimited properties
- White-label PDF reports
- Team seats and shared workspaces
Questions
What access does Unstop SEO need?
Read-only access to Search Console (the webmasters.readonly scope). Unstop SEO can't change anything in your account, and you can revoke access any time from your Google account settings.
Where is my data stored?
Nowhere but your browser. Data is fetched from Google straight into the page and analysed there; reloading clears it. Only your settings — brand names, ignored searches, saved workflows — are kept in your browser, and Settings › Forget this site deletes them.
How are the click estimates worked out?
For each search, Unstop SEO compares its click-through rate with what your own site usually earns at that position (an industry benchmark where you don't have enough data), and shows the gap as a low–high range of clicks per month. Each search is counted once, outliers are capped, and searches that look answered on the results page are flagged. Use the numbers to prioritise, not as a forecast.
Can I use it without signing in with Google?
Yes. Export the Performance report from Search Console as Excel and upload it. To see pages losing clicks, export with Date › Compare, or upload two exports together. A few details need sign-in, such as which search lands on which page.
Can I analyse just one section of my site?
Yes. Type a folder like /blog/ or paste a page URL when you pick your property, and switch to another folder from the top bar at any time. For uploads, set the Page filter in Search Console before exporting.
Does it work for any website?
Any site with a Search Console property: blogs, ecommerce, SaaS, marketplaces, B2B. Sections and page types are read from your own URL structure, and brand names from your domain.
How is this different from Ahrefs or Semrush?
Those tools estimate your rankings from their own crawls. Unstop SEO uses Google's first-party data for your site — real impressions, clicks and positions — and focuses on what to fix next rather than keyword research.